"Built on Service, Growing by Reputation"

Alliance Asset Management becomes AAM Group

Established in 1997 as Alliance Asset Management, AAM Group is a leading provider of bespoke MaaS, working with Car Subscription, Car Clubs, Accident Management and vehicle rental companies.  Independently owned, AAM Group has forged lasting relationships with every major vehicle manufacturer, leasing company, asset finance provider and vehicle rental company

Based in Cambridgeshire, AAM Group has recently opened a second sales office in Essex, and the change of brand reflects its presence in a growing number of markets,

Why work with AAM?


With a UK-based Customer Services team, dedicated Account Manager and the widest breadth of experience across all aspects of the MaaS solution, AAM Group offers a truly unique service and partnership to all Customers

Customer Service

With over 99% Customer retention, AAM Group works closely with its Customers to save time, money and the administrative burden relating to vehicle fleets

Bespoke Solutions

AAM Group invests time in understanding each Customer’s business and unique needs. That enables AAM Group to deliver the most appropriate solutions, unbiased advice and establish long-term partnerships


Over the previous 20 years, AAM Group has built and developed mutually rewarding relationships across the automotive and financial services sectors. As a result, AAM Group continues to grow and remains financially strong, in the face of challenging economic environment

Purchasing Power

AAM Group Customers enjoy the benefits of its buying power, funding over £85 million of vehicles, procuring millions of pounds vehicle rental and procuring over 5,000 vehicles per annum – and growing