MAIN Onwrd Logo - May 2022.jpg (1)

AAM Group launches new subsidiary company - ONWRD

AAM Group, established in 1997, is a leading provider of bespoke Mobility as a Service (MaaS), working with car subscription, car clubs, accident management and vehicle rental.


In a move designed to address and, importantly, resolve the challenges presented by current vehicle shortages, AAM Group has now launched a new subsidiary company, Onwrd. This new company will coordinate all AAM Group’s current supplier relationships and services, to package and provide a comprehensive mobility solution to existing corporate customers and new prospective clients. Onwrd’s new services will provide access to multiple mobility channels including vehicle rental, car sharing via car club partnerships, pool fleet solutions, chauffeur drive, private hire cars and vehicle subscription via AAM Group subsidiary subscription company, MyCarDirect.


Mark Thompson, as the new Managing Director of Onwrd, will be responsible for driving business growth via both new and existing corporate customers. Mark has been with AAM Group for over 12 years and has a wealth of experience across fleet, rental, breakdown, and mobility sectors, previously looking after fleet procurement and overseeing customer and supplier relations.


Commenting at the announcement of his appointment, Mark Thompson said “I am very excited to take up this new challenge as Managing Director of Onwrd. As our proposition evolves, Onwrd will help customers combat the issues of vehicle shortages by finding more solutions to moving people and goods and keeping them mobile. Supply in more conventional channels such as vehicle rental will continue to be constrained, so we are seeking new ways to address these challenges''.

Posted by:

Mark Thompson

Other news