Management Team

Jeremy Lavallin - Chief Executive 

Jeremy founded Alliance (now AAM Group) in 1997, taking many years experience of the vehicle rental and leasing markets, developing a niche in managing fleets with unique requirements. AAM's success can be attributed to the AAM team and the strong relationships developed with its Customers and its Suppliers. 

Jeremy has built AAM Group into a successful business by creating a strong, committed and passionate team. He believes that people are the cornerstone of AAM's service.  AAM Group enjoys exceptional levels of both Customer and Employee retention; a testament to the company ethos. 

Jeremy remains a key part of the business, both as a figurehead in the automotive sector and in shaping AAM Group to meet the ever-changing needs of Alliance's customers, suppliers and staff. 

Colin Mather - Chief Operating Officer

Colin joined AAM Group in 2013 and oversees all of AAM's day-to-day operations. Colin has a wealth of experience across the automotive sector and has re-focused AAM's ways of working, including operational processes and systems, Funder and Manufacturer relationships establishing AAM Group in brand new markets.

Under Colin's leadership, Alliance's funded fleet has grown three-fold in the last three years, and has built a structure to accommodate significant growth whilst maintaining the high levels of service Customers have always enjoyed. 

Catherine Werrett - Chief Financial Officer

 

Catherine joined AAM Group in 2008 and has been pivotal in developing robust financial controls. processes and systems to transform AAM Group over many years of continued growth and expansion. Catherine is CIMA qualified.

Across AAM Group's multiple product lines and markets, Catherine and her team have evolved to manage a growing number of highly complex transactions across a three-fold growth in turnover, producing timely KPI's and management reporting, the content of which is renowned among the funding community for its detail and accuracy.

Catherine has built strong team to oversee every aspect of AAM Group's finances, and her team have forged close working relationships with Customers, Suppliers and Funders.

 

Mark Thompson - Rental Services Director

 

Mark joined Alliance in 2010 and after a brief spell in operations took on the role of Rental Services Director to further develop Alliance's corporate rental business.

With 20 years experience in the automotive fleet sector, Mark has been instrumental in transforming Alliance Rental into one of the UK's largest independent Rental Management companies, with exceptionally strong relationships with every major rental company, as well as building a carefully managed network of independent and specialist Suppliers to provide all vehicles in all locations. 

Alliance Rental's success comes from the company's ability to derive significant value for Customers and Suppliers alike; to create unique solutions and to demonstrate how AAM Group can save Customers valuable time, money and administration. Mark will also be a key driver in Alliance's future growth through his involvement in Group Marketing.

 

Paul Fletcher - Group General Sales Manager

With in excess of 20 years sales experience in the Automotive Fleet sector, Paul was the obvious choice to take AAM Group's sales and account management teams on to the next level of success.

Joining in 2016, Paul has been tasked with driving Best Practice processes across the sales and account management teams working in all of AAM Group's markets. The principle of "under-promising and over-delivering" is helping to ensure that, under Paul's guidance, customer retention and customer satisfaction are maintained at industry-leading levels. 

Part of AAM Group's strategy is to increase the number of services taken by each Customer, and Paul brings a wealth of experience in offering the more consultative approach, but tailored to the very unique needs of AAM Group's varied Customer base.

 

Mark Roberts - Business Development Director

 

Mark has been with AAM Group since its inception, and has been a key contributor to the Company's evolution and growth. Mark has worked in operations, sales, purchasing and funding. In more recent times, Mark has spearheaded the sales growth of Alliance Rental, and has built and maintained long-lasting relationships with some of the UK's largest and most complex users of vehicle rental.

 With over 20 years' experience in a Customer facing role, and having sold all of AAM Group's products at one time, Mark is AAM Group's longest serving brand ambassador.

 

John Couppleditch - Sales Director, Education Vehicle Alliance

 

John joined AAM Group in 2015, to create EVA (Education Vehicle Alliance), to build on his long-standing knowledge of and success in providing vehicles to schools, universities and independent establishments.

John is recognised as a leading authority in the highly specialised Education sector, with almost 30 years' automotive experience. The supply of vehicles, particularly  minibuses, is subject to a myriad of legislation and John is able to advise on any aspect of vehicle finance, driver training, licence checking and ongoing safety.

Under John's guidance, EVA is now the chosen provider for some of the UK's most renowned State and Private schools. 

 

Riane Cooke - Group Projects Manager

 

Riane has been part of the AAM Group family for over 13 years, and has held a number of positions across the Business. With a background in contact centre management, Riane has long been the champion of Customer Service and her remit includes data management, process improvement and working with all parts of the Business to bring a Customer focus.

As AAM Group continues to grow, Riane will ensure that systems and processes support AAM Group's Customers' needs and that services can be accessed easily. 

 

 

Leanne Carpenter - Rental Customer Services Manager

 

Leanne joined AAM Group in 2014 and heads up our growing Alliance Rental customer services team. With numerous years of experience across a wide range of business sectors and having been a vehicle rental user in a previous role, Leanne is ideally-placed to lead the team in delivering solutions from one day to a year and more.

Leanne has built a strong team, with extensive knowledge of vehicle rental and works closely with a growing network of Suppliers to manage some of the most complex requirements in the market today and pride themselves on the highest level of customer service and retention.